Parkinson’s Law: Money Management

How much toothpaste do you use when you have a brand-new tube of toothpaste? A big ol’ glop of it, right? But when you open that cabinet drawer and find a nearly empty tube… my oh my, how the game changes. It starts off with an insane amount of squeezing, twisting, and turning. […] With a precarious balance of biting, one hand squeezing and tube twisting, while your other hand somehow tries to get the brush bristles to scoop out toothpaste, you have a victory. Isn’t it funny how much we change based upon what is available? Here is what … Continue reading Parkinson’s Law: Money Management

No advertising campaign can educate readers into a new habit profitably, none.

No one can profitably change habits in paid prints. Instead, the advertiser comes in when those habits are changed. He says “Here is the right method”. Converting new users was a very expensive proposal. No new user would pay us in his lifetime the cost of his conversion. -My life in advertising, p.95 Continue reading No advertising campaign can educate readers into a new habit profitably, none.