Ex 1. [tripe the conversions on your ecommerce store]+[in 3 days]+[or I’ll refund your money] Ex 2. [wipe away your debt]+[before your tax return is due]+[so the IRS won’t call] Or you can switch them around: [I’ll refund your money for this conference]+[if you don’t get 7 real estate leads in one week] –This Book will teach you how to write better, ch.9 Continue reading [End results customer wants]+[Specific time period]+[Address the objections]

“How to avoid getting stretch marks” -> “How to avoid gross stretch marks on your belly” “Three ways to increase email opt-ins” -> “Three ways to increase email opt-ins before your lunch break is over” “Why the Tyrannosaurus Rex has such short arms?” -> ” Why does the Tyrannosaurus Rex have hilariously short arms?” -This Book will teach you how to write better, ch.2 Continue reading We can even sex-up those headlines by adding more descriptive images in the persons head