Tag: Neville Medhora

Copywriting Library

Goal: Convince someone it’s worth it to live.

Chris Labs

S1. Life sucks right? Not really, here’s some easy changes… S2. A few simple steps you can take to make your life better. S3. How to reverse a shitty life S4. Make a crappy life, into a great life A. Sometimes life seems completely, and utterly, overwhelming. When everything sucks in your life, sometimes death seems better. Obviously if certain things in your life were better, you’d WANT to live. Right? If so, then let’s do something about changing your life around. I. Let’s break down your life into three areas: -Health: Your general state of health.-Wealth: Your money situation.-Love: … Continue reading Goal: Convince someone it’s worth it to live.

Copywriting Library

Goal: Convince Jason to buy a helicopter

Chris Labs

S1. Every CEO has a helicopter, why don’t you? S2. Hate traffic on I-35 in the morning? Drive OVER it S3. How to save 300 hours per year of frustration S4. Own an helicopter and: Make more, drive less, be happier A: Hey Jason,You know how that drive from your apartment to the office is SO brutal that you end up cursing at everyone who cuts in front of you? Well, if you had an helicopter, that wouldn’t even be an issue! I: With a helicopter, you would: …get to work in only 20% of the time. …have no more … Continue reading Goal: Convince Jason to buy a helicopter

Copywriting Library

Every amateur tennis player has the exact same problem with their tennis swing:

Chris Labs

Every amateur tennis player has the exact same problem with their tennis swing: They don’t bend their elbow at the proper angle for their height. Sounds really simple, but we see it every day… chances are you bend your elbow incorrectly also, and we’re going to show you how to hit the ball harder simply by changing the bend of your elbow. This little body-hack will let you: Hit the ball harder, without swinging harder. Hit the “sweet spot” of the ball with each swing. Increase the speed of your serve by 20%. All these improvements come from simply bending … Continue reading Every amateur tennis player has the exact same problem with their tennis swing:

Copywriting, Copywriting Library

Cold Email: Here’s the Best Cold Email You’ll Ever Write

Chris Labs

Neville Medhora explains how this cold email template will make you the Don Draper of email. “Oh, you thought design was more important than copy? And let me guess… you must also stink at cold emailing.” Don Draper is dark, moody, and mysterious in all the right ways. He’s a creative genius who lounges on his office couch, sipping scotch while crafting the perfect slogan to capture the minds of America. All day he sits around, writing the perfect copy and then convinces his clients to spend wads of cash on it. And next thing you know, BOOM – millions … Continue reading Cold Email: Here’s the Best Cold Email You’ll Ever Write

Copywriting Library

Get hired for your services as an hotel consultant

Chris Labs

Where: Through a cold sales email Mr. Chalmers, I want to show your East Brunswick Hampton inn how to generate an extra $4,000,000/year off your 230 room hotel. I have: Been director at 4 different hotel chains in my 20 year career. Property GM to Corporate Director of Revenue Generated over 162,000 incremental room nights and $4 million in new revenue. If you want to hear my idea for your hotel, I’d love to speak with you. Respond to this email, and I’ll send you a PDF doc of how to improve your hotel. Sincerely, David – 713.301.1546 -Neville Medhora, … Continue reading Get hired for your services as an hotel consultant

Copywriting Library

Welcome newsletter subscribers and get them to sign up for paid services

Chris Labs

Where: In the welcome email Subject: Here’s how to close a sale with Stem. Attention: You did it. But here’s WHY you registered for Stem… maybe you can relate to this situation (what situation? -> slippery slope) I was shooting an email to a prospective client. I barely know this guy. I’m not even sure if he’s married or has kids. (does he? -> slippery slope) Interest: I needed some way to get a “hahahaaa!” out of him because he gets a bazillion emails a day from guys just like me… and I really need to grab this guy’s attention. … Continue reading Welcome newsletter subscribers and get them to sign up for paid services

Copywriting Library

Sell wrinkle free shirt to someone on the cusp of buying

Chris Labs

Where: On a wrinkle free shirt website, on product page Attention: You woke up at 6am. You shaved, you showered, you ironed that brand new shirt of yours. You get in the car… 30 minutes later arrive at work. BUT OH NO. Your shirt is all crinkled up! You look a bit like a slob, and you absolutely HATE having a wrinkled shirt (which makes it look like you just woke up and don’t care)… Interest: Thankfully that was just a dream. You were smart enough to wear an Eddie Bauer shirt with our Wrink-Free Technology. The fibers in these … Continue reading Sell wrinkle free shirt to someone on the cusp of buying

Copywriting

What your brain is thinking right now, is the way you’re gonna write.

Chris Labs

Feeling sad/tired/blue? Your writing will probably come across as that. Feeling fun/happy/playful?Your writing will probably come across as that. Here’s some brain-hacks I use myself to get in the right state of mind. CLEAN YOUR ROOM JOHNNY!Try to clean your room or make your bed in one minute flat. SWEET SWEET DRUGS.Drink some caffeine. This is a nice temprorary solution. Coffee or white tea is my fav. I’ve often had a beer when writing to switch my brain in a different mode. WRITE FOR THE TONE YOU’RE IN:Sometimes I’ll wake up feeling crabby, and write an article in that not-taking-any-shit … Continue reading What your brain is thinking right now, is the way you’re gonna write.