10 Things we’ve learned at Golden Hippo after spending over $1B (of our own money) on online media: “They must see your ad 7 times before they buy” is the biggest line of B.S. in advertising history No matter how long you’ve been doing this, what you think will work is often wrong Great ad ideas can come from anyone – and often do. Some of our best ad ideas have come from people in totally different departments Pushing something hard because it’s what you “want” to work (for branding purposes or whatever), never works Nothing will cost you more … Continue reading Bible on Advertising by Craig Clemens