Copy does get tired
It’s kind of like if you gave the same parade every year for St. Patty’s Day. People get a little tired and they wouldn’t keep coming to get it. John Carlton, Gary Halbert: XXX, p.116 Continue reading Copy does get tired
It’s kind of like if you gave the same parade every year for St. Patty’s Day. People get a little tired and they wouldn’t keep coming to get it. John Carlton, Gary Halbert: XXX, p.116 Continue reading Copy does get tired
John Carlton, Gary Halbert: XXX, p.112 Continue reading Advertising is a process, but most like to treat it as an event
You just say, “What do you think your job entails?” or “What is it going to take to get your job done?” They innumerate it. And then after they enumerate it, say, “Okay, now that you said this is what you have to do, you’re responsible for making sure that it gets done. It’s not up to me to make sure you get it done.” Most people wait for the owner or the boss to tell them what to do next and how to do it. And then once you stop telling them that, they stop doing whatever they’re doing. … Continue reading Each person in the company is forced to take responsability for what they do.
Make them feel they’re getting a deal no one else is getting. That can be based on their name or their location. John Carlton, Gary Halbert: XXX, p.14 Continue reading Make them feel special