Tag: innovation

Learnings

Make it a 7-star experience

Chris Labs

First of all, you should think what would be the 5-star experience like. We basically took one part of our product and we extrapolated: what would a 5-star experience be? Then we went crazy. A 5-star experience is: You knock on the door, they open the door, they let you in. Great. That’s not a big deal. You’re not going to tell every friend about it. You might say, ‘I used Airbnb. It worked.’ So we thought, ‘What would a 6-star experience be?’ A 6-star experience: You knock on the door, the host opens and shows you around. On the … Continue reading Make it a 7-star experience

Learnings

Strangling your own baby, in order to grow, is far more common than you might think.

Chris Labs

Ex: If you have a successful monthly magazine, for instance, and then launch a weekly in the same category, you will inevitably weaken sales of your original title. So should you launch the weekly? YES! A thousand times yes! Why? Because if you don’t launch the weekly, your rivals will do it for you. You will be left with a damaged monthly and no weekly. -How to get rich, p.124 Continue reading Strangling your own baby, in order to grow, is far more common than you might think.