Don’t go for a general headline that will appeal to everyone and then most will be disappointed. Try to make your headline (maybe with a word specific to the niche) filter out people and hook your targeted niche. -Scientific Advertising Continue reading The purpose of a headline is to pick out the people you can interest

Don’t. People don’t like it. Would you discuss for long with a salesman if he was shouting? Probably not. -Scientific Advertising, P.12 Continue reading You tempted to write in CAPITAL letters ?