A lot of people are afraid to do that. Gary Halbert, Gary Halbert: XXX, p.138 Continue reading If somebody wants what you’re selling and you remove the fear out of it, you’ll make the sale
As soon as they order, they should get a stick letter that reassures them they made a good decision purchasing that product, and say,” By the way, I want to tell you, something brand new just happened, and you may be interested too. And since you’ve ordered this other thing, if you order right away, you get a special deal.” That’s the most profitable time, usually in the selling cycle of the customers. Gary Halbert, Gary Halbert: XXX, p.105 Continue reading As soon as they ordered, that’s when people are the most wlling to repurchase.
Let’s suppose that you played the guitar and you sing, and you get the chance to work in a bar. So, you do 10 songs and the public loves one of them, they’re indifferent to 5 of them, and they hate 4 of them. Your audience. So, the next time, you drop one of the 4 and you keep replacing it. So now you’ve got 2 that they love, 4 that they can tolerate, and only 4 that they loathe. And you keep doing that over and ov34, and there will be a point, at some time, where you go … Continue reading Think about marketing the way a singer thinks about a show
So at the moment a customer starts moving, once he’s in motion. Whether that’s contacting you about the product, adding it to cart or buying something, you got him in the mindset. Keep going after that guy. But you’ve got to remember, though, a slug only remains in heat for a short period of time. Gary Halbert, Gary Halbert: XXX, p.82 Continue reading It’s extremely hard to get someone to do something (aka get someone to buy your stuff)
Let’s say that there’s gold coins in one area and silver coins in another, and copper in another, lead in another. Some people say, “Let’s just run around in a frenzy, picking up coins.” And I’ll say, “No, let’s stay here and pick up the gold coins until there’s no more gold. Then let’s go after the silver.” There’s only 24 hours in a day. And if it takes the same amount of effort to pick up the gold one as it does the lead one, pick up the gold ones. Gary Halbert, Gary Halbert: XXX, p.70 Continue reading Pick up the gold coins, time is limited.
The sharper the people are, the less they give a fuck about how long it takes you to give them the solution. I’ve had guys pay me enormous amounts of money, $30,000. I go in there and talk for 20mins, and they are happy because they’re players and they got the key that they want. Gary Halbert, Gary Halbert: XXX, p.46 Continue reading Don’t value information by the pound, but by the quality of it.
Now! Revealed For The First Time Ever! The Amazing Blackjack Secret Of a Las Vegas Mystery Man! Have you ever wondered why there is always so much excitement about winning money playing the casino game of blackjack? Well, I’m going to tell you why. In fact, I’m going to tell you some things about this amazing gambling game that you’ve probably never heard before. Things that could possibly win you a lot of money. And some things that just might stop you from ever gambling again. So, please read these words carefully. Every word is true and it has taken … Continue reading The Amazing Blackjack Secret Of a Las Vegas Mystery Man!
Dear Mr. Jones: Here’s a dollar. Yes, it’s a REAL dollar – nice and clean and new. Keep it if you want to, after you’ve read this letter – but I don’t believe you will, then. Here’s what it’s all about: I’ve made an investment of a thousand dollars in human nature – human kindness. I’ve mailed a thousand dollars – in a thousand letters to a thousand people picked at random. I have done this because I believe that everyone is really kind, way down inside – that no one is REALLY heartless and that the only reason why … Continue reading **Famous dollar letter for hospital donations
Interested in writing in bold, in CAPS or in italic ? Think twice. If the reader noticed your way of writing, you did a bad job. And, did you notice up there that when I mentioned my bandanna, I said “it’s the blueone” in parenthesis? Did you wonder why I wrote it like that? I bet you didn’t. I hope not.I hope not because if you did notice, then you were noticing my writing style instead ofmy message. -The Boron Letters, Chapter 23 Continue reading Make sure the reader doesn’t notice your style of writing…
NOW AT LAST, YOU CAN GET IT TOO! The Amazing “Face-Lift-In-A-Jar” Used by Hollywood Stars Who Lose Their Jobs If They Don’t Look Their Best! Have you seen Tova Borgnine lately? She really looks great! In fact, according to her husband Ernest, Tova now has the skin of a teenager! And what about Ernie himself? His friends are all saying he looks younger now than he did 10 years ago. Actually, he looks so good many of his co-stars have accused him of having a face-lift. But Ernie hasn’t had a face-lift and neither has his wife Tova. Both of … Continue reading The Amazing “Face-Lift-In-A-Jar”
Roadmap to Billions 