Tag: Gary Halbert: XXX

Copywriting

Give an incredible guarantee paired with condition of proof of everything they do

Chris Labs

99.9% of them will not. So, you virtually eliminate your returns overnight. They go down to almost zero under those circumstances. They have to give you proof of everything they try to do. And if they did try everything you tell them to do, they’re going to be successful and they won’t want their money back. Sam Fishbine, Gary Halbert: XXX, p.107 Continue reading Give an incredible guarantee paired with condition of proof of everything they do

Learnings

As soon as they ordered, that’s when people are the most wlling to repurchase.

Chris Labs

As soon as they order, they should get a stick letter that reassures them they made a good decision purchasing that product, and say,” By the way, I want to tell you, something brand new just happened, and you may be interested too. And since you’ve ordered this other thing, if you order right away, you get a special deal.” That’s the most profitable time, usually in the selling cycle of the customers. Gary Halbert, Gary Halbert: XXX, p.105 Continue reading As soon as they ordered, that’s when people are the most wlling to repurchase.

Copywriting

Think about marketing the way a singer thinks about a show

Chris Labs

Let’s suppose that you played the guitar and you sing, and you get the chance to work in a bar. So, you do 10 songs and the public loves one of them, they’re indifferent to 5 of them, and they hate 4 of them. Your audience. So, the next time, you drop one of the 4 and you keep replacing it. So now you’ve got 2 that they love, 4 that they can tolerate, and only 4 that they loathe. And you keep doing that over and ov34, and there will be a point, at some time, where you go … Continue reading Think about marketing the way a singer thinks about a show

Learnings

It’s extremely hard to get someone to do something (aka get someone to buy your stuff)

Chris Labs

So at the moment a customer starts moving, once he’s in motion. Whether that’s contacting you about the product, adding it to cart or buying something, you got him in the mindset. Keep going after that guy. But you’ve got to remember, though, a slug only remains in heat for a short period of time. Gary Halbert, Gary Halbert: XXX, p.82 Continue reading It’s extremely hard to get someone to do something (aka get someone to buy your stuff)

Favorite, Learnings

Pick up the gold coins, time is limited.

Chris Labs

Let’s say that there’s gold coins in one area and silver coins in another, and copper in another, lead in another. Some people say, “Let’s just run around in a frenzy, picking up coins.” And I’ll say, “No, let’s stay here and pick up the gold coins until there’s no more gold. Then let’s go after the silver.” There’s only 24 hours in a day. And if it takes the same amount of effort to pick up the gold one as it does the lead one, pick up the gold ones. Gary Halbert, Gary Halbert: XXX, p.70 Continue reading Pick up the gold coins, time is limited.

Being CEO

Each person in the company is forced to take responsability for what they do.

Chris Labs

You just say, “What do you think your job entails?” or “What is it going to take to get your job done?” They innumerate it. And then after they enumerate it, say, “Okay, now that you said this is what you have to do, you’re responsible for making sure that it gets done. It’s not up to me to make sure you get it done.” Most people wait for the owner or the boss to tell them what to do next and how to do it. And then once you stop telling them that, they stop doing whatever they’re doing. … Continue reading Each person in the company is forced to take responsability for what they do.

Learnings

Don’t value information by the pound, but by the quality of it.

Chris Labs

The sharper the people are, the less they give a fuck about how long it takes you to give them the solution. I’ve had guys pay me enormous amounts of money, $30,000. I go in there and talk for 20mins, and they are happy because they’re players and they got the key that they want. Gary Halbert, Gary Halbert: XXX, p.46 Continue reading Don’t value information by the pound, but by the quality of it.

Happiness

You don’t know what good money is

Chris Labs

Maybe right now, that’s 1 million dollar, but once there, you’ll realize that this is not good money… Why think about how much you make an hour? How much money you make an hour is irrelevant. Wouldn’t you rather make just huge amounts of money and maybe no hours at all, work one hour a year? So don’t think about it in terms of an hour or even money, really. It’s lifestyle. It’s what kind of lifestyle do you want, back up, and what’s it going to take to fund that? Sam Fishbine, Gary Halbert: XXX, p.44 Continue reading You don’t know what good money is

Copywriting

Subheads are either the continuation of a sentence, or it’s a sentence…

Chris Labs

A lot of people use subheads as sort of titles. For me, subheads are either the continuation of a sentence, and that’s where you get the ellipses. It says right here, “In fact… the only way you can get this tape now…”, subhead, “is to let Chris send it to you free.” Sam Fishbine, Gary Halbert: XXX, p.16 Continue reading Subheads are either the continuation of a sentence, or it’s a sentence…