Tag: Digital Ads

Learnings

Run a *BRAND NAME* day at the same time as Prime Day

Chris Labs

The concept behind it is that you have a ton of people that are in the mindset of spending online. Marty from Wholesome Goods runs a day for 4 days, from one day prior to Prime to one day after Prime. It runs in parallel with Prime day. They send 2 emails a day for 4 days straight. They made 1.065 M$ in incremental sales above their baseline revenue for that 48 hours period on their DTC website alone. BE CAREFUL: You cannot call this your Prime Day sale… This will get flagged by Amazon. One of the operators call … Continue reading Run a *BRAND NAME* day at the same time as Prime Day

Learnings

Bible on Advertising by Craig Clemens

Chris Labs

10 Things we’ve learned at Golden Hippo after spending over $1B (of our own money) on online media: “They must see your ad 7 times before they buy” is the biggest line of B.S. in advertising history No matter how long you’ve been doing this, what you think will work is often wrong Great ad ideas can come from anyone – and often do. Some of our best ad ideas have come from people in totally different departments Pushing something hard because it’s what you “want” to work (for branding purposes or whatever), never works Nothing will cost you more … Continue reading Bible on Advertising by Craig Clemens