Marketing like everything else, is building a committed relationship. But most people see it more like a one-night stand.

Smart entrepreneurs put their money into customer acquisition and building a long-term relationship with them. If a customer stays happy, they will continue to pay you money over a long time. This type of thinking doesn’t make sense if you only sell yoga mats, or one product of any kind. If you spend $30 to sell a $30 yoga mat, you’re not going to make much money. But if you have yoga blocks, towels, mats, teas, clothes, and meditation cushions, then you will happily spend $30 to acquire a $30 customer – because they eventually come back and buy more. … Continue reading Marketing like everything else, is building a committed relationship. But most people see it more like a one-night stand.

When the chaos starts to get to you, take peace in the fact that your goal is incredibly simple…

Your only job during this period (The Grind) is to take a sale. That’s it. You will feel tempted to make it complicated, to follow a slew of different people’s advice, or to create complex sales systems. Don’t. Again, you just have one job: take a sale. -Ryan Daniel Moran, 12 Months to $1 Million, p.79 Continue reading When the chaos starts to get to you, take peace in the fact that your goal is incredibly simple…

In six months from now, will you be happy to have started doing this today?

That’s the way to think about starting boring stuff. Some projects have wonderful long-term results but because these are long-terms, they are pushed back. For example, blogging is a great example. You won’t see results today, but in 6months or a year from now, you’ll be so happy to have written this article when you’re in the google snippets. Same thing for fitness. Sam Parr, My First Million Continue reading In six months from now, will you be happy to have started doing this today?

Clear mind results in better judgement which results in better outcome

If you want to be effective in business, you need a clear, calm, cool mind. Warren Buffet spends his days playing bridge, taking walks, not constantly feeding his mind with information. If you want to operate at peak performance, you have to learn how to tame your mind, the same way you have to learn to tame your body. Naval Ravikant, Joe Rogan Experience #1309, 19mins Continue reading Clear mind results in better judgement which results in better outcome

Am I playing a stupid game?

Play a stupid game, get a stupid prize. A stupid game is to try to win an argument on twitter. To convince somebody you’re right. Ex: You’re at the carnival and you pull up at the water squirt game. And you play that game. 40mins later you’ve put in $80 and you win. You’re the big winner and you get the giant stuffed animal. You’ve just won a $6 stuffed animal. Shaan Puri, MFM Mini, A guide to asking better questions, 9min Continue reading Am I playing a stupid game?

Pick up the gold coins, time is limited.

Let’s say that there’s gold coins in one area and silver coins in another, and copper in another, lead in another. Some people say, “Let’s just run around in a frenzy, picking up coins.” And I’ll say, “No, let’s stay here and pick up the gold coins until there’s no more gold. Then let’s go after the silver.” There’s only 24 hours in a day. And if it takes the same amount of effort to pick up the gold one as it does the lead one, pick up the gold ones. Gary Halbert, Gary Halbert: XXX, p.70 Continue reading Pick up the gold coins, time is limited.

Never accept mediocrity again

Too often, we receive something we paid for and it’s not exactly how we wanted it… But then we think “Huh, I guess it will be faster to do it myself” or “It’s going to take too much time for that person to make it right”. But NO. If you are to pay someone to do something, it has to be great. It has to be the best version of what it could be. If it’s not and the person can’t make it happen… then don’t pay for it. It’s not what you wanted, you shouldn’t pay for that. F*#k … Continue reading Never accept mediocrity again