Marketing like everything else, is building a committed relationship. But most people see it more like a one-night stand.
Smart entrepreneurs put their money into customer acquisition and building a long-term relationship with them. If a customer stays happy, they will continue to pay you money over a long time. This type of thinking doesn’t make sense if you only sell yoga mats, or one product of any kind. If you spend $30 to sell a $30 yoga mat, you’re not going to make much money. But if you have yoga blocks, towels, mats, teas, clothes, and meditation cushions, then you will happily spend $30 to acquire a $30 customer – because they eventually come back and buy more. … Continue reading Marketing like everything else, is building a committed relationship. But most people see it more like a one-night stand.