Loss aversion: To get real leverage in a negotiation, you have to persuade them that they have something concrete to lose if the deal falls through.
By anchoring their emotions in preparation for a loss, you inflame the other side’s loss aversion so that they’ll jump at the chance to avoid it. Great example of it on page 128 & 129. –Never split the difference, p.128 Continue reading Loss aversion: To get real leverage in a negotiation, you have to persuade them that they have something concrete to lose if the deal falls through.