Tag: Customers' Experience

Learnings

When sending stuff (to test or review) to people you should always send 2 of them

Chris Labs

…a few years ago, one company did something slightly different. It sent me two copies of the same book. Now, unless I’m mistaken, there’s no reason for me to read the second copy, once I’ve read the first. But these publishers had a different goal in mind. […] but they also mentioned that they sent a second copy so that I could pass it along to a colleague who might be interested. That’s how word of mouth helps with targeting. Rather than sending books to everyone, the publishers got me, and others, to do the targeting for them. Just like … Continue reading When sending stuff (to test or review) to people you should always send 2 of them

Learnings

Case Study: Yeti Coolers Free Gift

Chris Labs

When you buy your product from Yeti (in this case, it was a Rambler bottle), there are no cards or indication that you should register your product. But when you go on the Yeti website, there is a tab called Product Registration. Here’s what it looked like as of Feb 28, 2022: By registering your product, they are offering you a free gift. I registered my bottle. Maybe 4 to 6 weeks later I received a basic brown envelop in the mail. Here’s what it looked like: Inside the envelop, there was this greeting card (shown below). And there was … Continue reading Case Study: Yeti Coolers Free Gift

Learnings

Marketing like everything else, is building a committed relationship. But most people see it more like a one-night stand.

Chris Labs

Smart entrepreneurs put their money into customer acquisition and building a long-term relationship with them. If a customer stays happy, they will continue to pay you money over a long time. This type of thinking doesn’t make sense if you only sell yoga mats, or one product of any kind. If you spend $30 to sell a $30 yoga mat, you’re not going to make much money. But if you have yoga blocks, towels, mats, teas, clothes, and meditation cushions, then you will happily spend $30 to acquire a $30 customer – because they eventually come back and buy more. … Continue reading Marketing like everything else, is building a committed relationship. But most people see it more like a one-night stand.

Learnings

People rarely want a newsletter…

Chris Labs

A newsletter says, by implication, “I’ve got a lot of good shit you should know, and I’m going to parcel it out to you every month, in increments.” Now, if you’re real interested in whatever it is, that will be okay. But basically, what the market wants is they want the answer right now. They don’t want it parceled out. They want you to hand it to them – ergo a book or a report. Gary Halbert, Gary Halbert: XXX, p.211 Continue reading People rarely want a newsletter…

Learnings

As soon as they ordered, that’s when people are the most wlling to repurchase.

Chris Labs

As soon as they order, they should get a stick letter that reassures them they made a good decision purchasing that product, and say,” By the way, I want to tell you, something brand new just happened, and you may be interested too. And since you’ve ordered this other thing, if you order right away, you get a special deal.” That’s the most profitable time, usually in the selling cycle of the customers. Gary Halbert, Gary Halbert: XXX, p.105 Continue reading As soon as they ordered, that’s when people are the most wlling to repurchase.

Learnings

It’s extremely hard to get someone to do something (aka get someone to buy your stuff)

Chris Labs

So at the moment a customer starts moving, once he’s in motion. Whether that’s contacting you about the product, adding it to cart or buying something, you got him in the mindset. Keep going after that guy. But you’ve got to remember, though, a slug only remains in heat for a short period of time. Gary Halbert, Gary Halbert: XXX, p.82 Continue reading It’s extremely hard to get someone to do something (aka get someone to buy your stuff)

Learnings

Make it a 7-star experience

Chris Labs

First of all, you should think what would be the 5-star experience like. We basically took one part of our product and we extrapolated: what would a 5-star experience be? Then we went crazy. A 5-star experience is: You knock on the door, they open the door, they let you in. Great. That’s not a big deal. You’re not going to tell every friend about it. You might say, ‘I used Airbnb. It worked.’ So we thought, ‘What would a 6-star experience be?’ A 6-star experience: You knock on the door, the host opens and shows you around. On the … Continue reading Make it a 7-star experience