Tag: Crowdfunding

Learnings

The Kickstarter algorithm prefers number of pledges over total amount pledged

Chris Labs

So, for instance, if you have ten pledges of $500, and someone else has a thousand pledges of $5, you’ve raised the same amount of money, but the other company will have gotten far more attention. We used this to our advantage. We had a one-dollar reward level on our project, and it skyrocketed us onto the platform. -Cathryn from BestSelf Co. -Ryan Daniel Moran, 12 Months to $1 Million, p.111 Continue reading The Kickstarter algorithm prefers number of pledges over total amount pledged

Learnings

Launch a succesful kickstarter

Chris Labs

You need a great video.The most important element is that the video communicates a specific emotion. Sophie’s video was recorded on her iPhone, but it was purpose-driven and rooted in emotion. At the very least, you need a video that explains what you’re doing, why, and where you’re going next. You need a list of at least ten ideal customers in your network (friends, co-workers, etc.) who are excited about what you’re doing. Ask them to share your Kickstarter with their networks, which means their friends, their church groups, their fans, and especially their social media followers. This will be … Continue reading Launch a succesful kickstarter