Tag: Copywriting

Copywriting Library

Sell wrinkle free shirt to someone on the cusp of buying

Chris Labs

Where: On a wrinkle free shirt website, on product page Attention: You woke up at 6am. You shaved, you showered, you ironed that brand new shirt of yours. You get in the car… 30 minutes later arrive at work. BUT OH NO. Your shirt is all crinkled up! You look a bit like a slob, and you absolutely HATE having a wrinkled shirt (which makes it look like you just woke up and don’t care)… Interest: Thankfully that was just a dream. You were smart enough to wear an Eddie Bauer shirt with our Wrink-Free Technology. The fibers in these … Continue reading Sell wrinkle free shirt to someone on the cusp of buying

Copywriting

Use simple common everyday words & smooth transition words.

Chris Labs

Use “get” instead of “procure”. Write short sentences and short paragraphs. Use “transition” words and phrases to make your writing flow smoothly. Do you notice how I use transition words and phrases such as the following: Well, as a matter of fact, I first blah… Now, naturally, we don’t want to blah, blah… And, of course, here is what she said blah, blah, blah… And so on. God I love to write “And so on“. Kurt Vonnegut uses it quite often and he’s one of the best writers I’ve read. To keep the flow going: Onward. -The Boron Letters, Chapter … Continue reading Use simple common everyday words & smooth transition words.

Copywriting

Paint a very detailed, very inviting picture. Feed their imagination with “word-pictures”

Chris Labs

It will help your reader vicariously experience the wonderful benefits of owning your product or service. Like this: “And, just wait till you step into that warm inviting jacuzzi that comes with every apartment. Man oh man! The feel of that soothing bubbling water against your bare skin is just plain heaven.” “You’ve heard of the expression about how you won’t believe your eyes? Well, this one time you won’t believe your eyes. No kidding. The delightful aroma of these charcoal broiled steaks will remind you how good it feels to be genuinely hungry” “Wow! When I first felt her … Continue reading Paint a very detailed, very inviting picture. Feed their imagination with “word-pictures”

Copywriting

Always read your copy outloud

Chris Labs

What happens when you read your copy out loud is that you will verbally stumble over all the places that are not smooth. Then, of course, what you do is rewrite the rough spots and read the copy out loud again. And, what you do, is you keep repeating this process till your copy is completely smooth and you can read it without stumbling at all. You see, advertising writing needs to be the best writing of all. It needs to flow from start to finish without a bump or a bubble. -The Boron Letters, Chapter 22, Gary Halbert Continue reading Always read your copy outloud