It’s the personality letters that really go. Keep bonding. You want to tell them personal stuff, snapshots of you and your family, and all kinds of stuff like that. Gary Halbert, Gary Halbert: XXX, p.230 Continue reading People sign up for what they think you can do for them. They renew because they like you.
In your ads or videos, don’t show the process, show the end results. Gary Halbert, Gary Halbert: XXX, p.198 Continue reading There’s nothing that make people respond more than curiosity
He was a guy who’s an older guy, had a white beard. We were walking through we started talking, and we ended up having a cup of coffee. And the guy was relatively affluent. He drove away in his Rolls Royce. The second time I saw him, we got to talking and I said,”What do you do?” He said, “Well, I’m retired.” He said, “I used to be in the carpet cleaning business.” I said, “You were in a carpet cleaning business and you own a Rolls Royce?!” And he says, “Yeah.” “How the hell did you do that? I’m … Continue reading Believe it or not, I was at the Museum of Natural Art
I was in Bulgaria and I was shopping, and I went off the main drag, and this little store, it was hard to even tell it was open because the room was dimly lit. I went in there, and I was traveling with a girlfriend. Our relationship’s history now. But I remember she was always looking for ways to look younger. She was 45 years old, and we were talking to this woman in there. And she was astonishing. She was like a teenager. We got talking to her. We couldn’t believe she was 59. My girlfriend said,”How?” And she … Continue reading I was in Bulgaria and I was shopping…
This is the utopian thing that could happen for anybody who’s selling something. Let’s say that there is a reporter for the New York Times, the Los Angeles Times, the Wall Street Journal, your local newspaper. And for some reason, he comes out to your place to do a story. He asks you all kinds of questions about you, and he asks you all kinds of questions about your business. And then, he falls in love with you and he falls in love with your business, and he returns to the paper and he sits down at his word processor … Continue reading The best way to write is as if you were a fan reporter
A lot of people are afraid to do that. Gary Halbert, Gary Halbert: XXX, p.138 Continue reading If somebody wants what you’re selling and you remove the fear out of it, you’ll make the sale
It’s kind of like if you gave the same parade every year for St. Patty’s Day. People get a little tired and they wouldn’t keep coming to get it. John Carlton, Gary Halbert: XXX, p.116 Continue reading Copy does get tired
Let’s suppose that you played the guitar and you sing, and you get the chance to work in a bar. So, you do 10 songs and the public loves one of them, they’re indifferent to 5 of them, and they hate 4 of them. Your audience. So, the next time, you drop one of the 4 and you keep replacing it. So now you’ve got 2 that they love, 4 that they can tolerate, and only 4 that they loathe. And you keep doing that over and ov34, and there will be a point, at some time, where you go … Continue reading Think about marketing the way a singer thinks about a show
So at the moment a customer starts moving, once he’s in motion. Whether that’s contacting you about the product, adding it to cart or buying something, you got him in the mindset. Keep going after that guy. But you’ve got to remember, though, a slug only remains in heat for a short period of time. Gary Halbert, Gary Halbert: XXX, p.82 Continue reading It’s extremely hard to get someone to do something (aka get someone to buy your stuff)
Make them feel they’re getting a deal no one else is getting. That can be based on their name or their location. John Carlton, Gary Halbert: XXX, p.14 Continue reading Make them feel special
Roadmap to Billions 