Some advertisers would not devote a whole campaign to educate about the use of a new product. Yet, they devote a share of the space to that subject. No one orange grower could attempt to increase the consumption of those fruits. -Scientific Advertising, p.60 Continue reading Don’t use advertising to educate. It will never be profitable
You are dealing with someone willing to listen. So don’t cut corners in order to be brief. That reader, if you lose him now, may never again be a reader. -Scientific Advertising, p.49 Continue reading Any reader of your ad is interested else he would not be reading it.
Don’t go for a general headline that will appeal to everyone and then most will be disappointed. Try to make your headline (maybe with a word specific to the niche) filter out people and hook your targeted niche. -Scientific Advertising Continue reading The purpose of a headline is to pick out the people you can interest
Don’t. People don’t like it. Would you discuss for long with a salesman if he was shouting? Probably not. -Scientific Advertising, P.12 Continue reading You tempted to write in CAPITAL letters ?
Write an ad like a salesman would talk. One must be able to express himself briefly, clearly and convincingly. Fine writing is a distinct disadvantage. There is one simple way -Scientific Advertising, P.10 Continue reading Ask: “Would it help a salesman sell the goods?”
E.g. if selling a dating advice product to men, saying “Have you ever been at a bar and met a hot blonde, got her number, she was so into you… then she didn’t call back?” Well, if your prospect is into brunettes & meets women on Tinder & only talks via text message, you just lost them. Instead: “Have you ever met a girl and it seemed like things were going GREAT… but then she stopped responding… and you couldn’t figure out why?” Any hetero man can fill in the blanks there, and make your statement their own. -Craig Clemens Continue reading MISTAKE : Describe something too specific
Familiar copy with short sentences and common words sell most. Want the same? Go to http://hemingwayapp.com/ Continue reading Gary Halbert wrote copy for 4 graders
10 Things we’ve learned at Golden Hippo after spending over $1B (of our own money) on online media: “They must see your ad 7 times before they buy” is the biggest line of B.S. in advertising history No matter how long you’ve been doing this, what you think will work is often wrong Great ad ideas can come from anyone – and often do. Some of our best ad ideas have come from people in totally different departments Pushing something hard because it’s what you “want” to work (for branding purposes or whatever), never works Nothing will cost you more … Continue reading Bible on Advertising by Craig Clemens
“Your natal horoscope will consist of nine pages and 3000 words. Your natal horoscope will contain your psychological analysis plus a discussion of the following: your lovelife; financial outlook; marriage; family and children relationships […]” -How your horoscope can bring you wealth, love, success and happiness. -Gary Halbert Continue reading Always describe exactly what to expect
Roadmap to Billions 