In this post, Craig talks about 7 ways that famous advertisers and copywriters have changed the world with advertising campaign and have sold millions of units of their products. Continue reading 7 human hijacks – From the marketing legend, Craig Clemens
On August 16, 2004, Canadian Ron Bensimhon had broken into the Olympics. He wasn’t actually on the Canadian swim team. When Rom jumped off the springboard, he wasn’t naked, but he wasn’t wearing swim trunks either. He wore a blue tutu and white polka dot tights. And emblazoned across his chest was the name of an Internet casino, GoldenPalace.com. Millions of people were watching, and the story got picked up by news outlets around the world. It also got huger amount of word-of-mouth chatter. Someone crashing the Olympics and diving into a pool in a tutu? What a story. Pretty … Continue reading When trying to generate word of mouth, remember to focus on “What people are talking about”
S1. Life sucks right? Not really, here’s some easy changes… S2. A few simple steps you can take to make your life better. S3. How to reverse a shitty life S4. Make a crappy life, into a great life A. Sometimes life seems completely, and utterly, overwhelming. When everything sucks in your life, sometimes death seems better. Obviously if certain things in your life were better, you’d WANT to live. Right? If so, then let’s do something about changing your life around. I. Let’s break down your life into three areas: -Health: Your general state of health.-Wealth: Your money situation.-Love: … Continue reading Goal: Convince someone it’s worth it to live.
S1. Every CEO has a helicopter, why don’t you? S2. Hate traffic on I-35 in the morning? Drive OVER it S3. How to save 300 hours per year of frustration S4. Own an helicopter and: Make more, drive less, be happier A: Hey Jason,You know how that drive from your apartment to the office is SO brutal that you end up cursing at everyone who cuts in front of you? Well, if you had an helicopter, that wouldn’t even be an issue! I: With a helicopter, you would: …get to work in only 20% of the time. …have no more … Continue reading Goal: Convince Jason to buy a helicopter
Every amateur tennis player has the exact same problem with their tennis swing: They don’t bend their elbow at the proper angle for their height. Sounds really simple, but we see it every day… chances are you bend your elbow incorrectly also, and we’re going to show you how to hit the ball harder simply by changing the bend of your elbow. This little body-hack will let you: Hit the ball harder, without swinging harder. Hit the “sweet spot” of the ball with each swing. Increase the speed of your serve by 20%. All these improvements come from simply bending … Continue reading Every amateur tennis player has the exact same problem with their tennis swing:
Neville Medhora explains how this cold email template will make you the Don Draper of email. “Oh, you thought design was more important than copy? And let me guess… you must also stink at cold emailing.” Don Draper is dark, moody, and mysterious in all the right ways. He’s a creative genius who lounges on his office couch, sipping scotch while crafting the perfect slogan to capture the minds of America. All day he sits around, writing the perfect copy and then convinces his clients to spend wads of cash on it. And next thing you know, BOOM – millions … Continue reading Cold Email: Here’s the Best Cold Email You’ll Ever Write
WOULDN’T YOU LIKE TO LOOK AS YOUNG AS YOU FEEL? Tova Borgnine’s amazing formula isn’t just for Hollywood stars like Debbie Reynolds, Connie Stevens and Brenda Vaccaro. Now people all over are talking about what Tova’s products has done for them. “Absolutely terrific. I feel as though I’ve had a face lift after each use.” -Jan A. Gilgandra, NSW Australia “After a few weeks people are really seeing the change in my complexion. My husband was the first to notice and I was thrilled … Everything you say about your products is true, every word.” -Joyce J.Mineola, NY “I turned … Continue reading Amazing New Formula From Beverly Hills Lets You Look Years Younger
Tom Watson, the chairman of IBM, use to read the following story to his employees each year. Read it in full. I promise you’ll feel refreshed, energized and ready to kick today’s ass. The Wild Goose There was once a wild goose and in the fall, around the time for migration, it became aware of a group of tame geese on a farm and stopped by to learn what they were all about. After landing, the wild goose became enamoured with the lifestyle of the tame geese and thought it’d be a shame to fly away from them. Free food, … Continue reading Don’t Be Tamed
Dear Mr. Macdonald, Did you know that your family name was recorded with a coat-of-arms in ancient heraldic archives more than seven centuries ago? My husband and I discovered this while doing some research for some friends of ours who have the same last name you do. We’ve had an artist recreate the coat-of-arms exactly as described in the ancient records. This drawing, along with other information about the name, has been printed up into an attractive one-page report. The bottom half of the report tells the story of the very old and distinguished family name of Macdonald. It tells … Continue reading Coat of arms
320 almost secret ways to get something back for your tax dollars right away! Dear Taxpayer: What do you get? The “poor” get federal housing, food stamps, and other welfare benefits. The rich get oil depletion allowances, lower interest rate loans, and expense accounts. What do you get? The answer to that one is easy. YOU GET TO PAY TAXES! Isn’t that nice? It is a bit depressing, isn’t it? To work so hard for your money and then each year give Uncle Sam a bigger and bigger share of it.What can you do about it?Well, you could always cheat. … Continue reading How to get what the U.S. Government OWES YOU!
Roadmap to Billions 