Those high-arousal emotions will dirve people to action. On the positive side, excite people or inspire them by showing them how they can make a difference. On the negative side, make people mad, not sad. Simply adding more arousal to a story or ad can have a big impact on people’s willingness to share it. More anger or more humor led to more sharing. -Contagious, p.116 Continue reading Kindling the fire with High-arousal Emotions