The best way to train a sales team is to get them to listen to the testimonials of the people that they sold to last week

By hearing how your product actually changed the customers’ life, your sales team will believe in what they are selling. They will know that it truly works and there is nothing more convincing than someone who truly believe in something. You can either trick yourself into having the right tone -Alex Hormozi on My First Million, Ep. 271 at 1h04mins Continue reading The best way to train a sales team is to get them to listen to the testimonials of the people that they sold to last week

Sell someone when they are the most excited

You’re always most excited on Day 1. In the example of Alex Hormozi, his gym customers are excited prior to their first workout. Because after the first workout, they realize that shit, this is gonna be work. I think this is especially true when the results depend on the customer. For example a dog training program. People are excited before starting but then they realize that it will take a lot of time and effort. -Alex Hormozi on My First Million, Ep. 271 at 36mins Continue reading Sell someone when they are the most excited