Tag: advertising

Copywriting Library

Believe it or not, I was at the Museum of Natural Art

Chris Labs

He was a guy who’s an older guy, had a white beard. We were walking through we started talking, and we ended up having a cup of coffee. And the guy was relatively affluent. He drove away in his Rolls Royce. The second time I saw him, we got to talking and I said,”What do you do?” He said, “Well, I’m retired.” He said, “I used to be in the carpet cleaning business.” I said, “You were in a carpet cleaning business and you own a Rolls Royce?!” And he says, “Yeah.” “How the hell did you do that? I’m … Continue reading Believe it or not, I was at the Museum of Natural Art

Copywriting Library

I was in Bulgaria and I was shopping…

Chris Labs

I was in Bulgaria and I was shopping, and I went off the main drag, and this little store, it was hard to even tell it was open because the room was dimly lit. I went in there, and I was traveling with a girlfriend. Our relationship’s history now. But I remember she was always looking for ways to look younger. She was 45 years old, and we were talking to this woman in there. And she was astonishing. She was like a teenager. We got talking to her. We couldn’t believe she was 59. My girlfriend said,”How?” And she … Continue reading I was in Bulgaria and I was shopping…

Copywriting, Favorite

The best way to write is as if you were a fan reporter

Chris Labs

This is the utopian thing that could happen for anybody who’s selling something. Let’s say that there is a reporter for the New York Times, the Los Angeles Times, the Wall Street Journal, your local newspaper. And for some reason, he comes out to your place to do a story. He asks you all kinds of questions about you, and he asks you all kinds of questions about your business. And then, he falls in love with you and he falls in love with your business, and he returns to the paper and he sits down at his word processor … Continue reading The best way to write is as if you were a fan reporter

Copywriting

Give an incredible guarantee paired with condition of proof of everything they do

Chris Labs

99.9% of them will not. So, you virtually eliminate your returns overnight. They go down to almost zero under those circumstances. They have to give you proof of everything they try to do. And if they did try everything you tell them to do, they’re going to be successful and they won’t want their money back. Sam Fishbine, Gary Halbert: XXX, p.107 Continue reading Give an incredible guarantee paired with condition of proof of everything they do

Learnings

As soon as they ordered, that’s when people are the most wlling to repurchase.

Chris Labs

As soon as they order, they should get a stick letter that reassures them they made a good decision purchasing that product, and say,” By the way, I want to tell you, something brand new just happened, and you may be interested too. And since you’ve ordered this other thing, if you order right away, you get a special deal.” That’s the most profitable time, usually in the selling cycle of the customers. Gary Halbert, Gary Halbert: XXX, p.105 Continue reading As soon as they ordered, that’s when people are the most wlling to repurchase.

Copywriting

Think about marketing the way a singer thinks about a show

Chris Labs

Let’s suppose that you played the guitar and you sing, and you get the chance to work in a bar. So, you do 10 songs and the public loves one of them, they’re indifferent to 5 of them, and they hate 4 of them. Your audience. So, the next time, you drop one of the 4 and you keep replacing it. So now you’ve got 2 that they love, 4 that they can tolerate, and only 4 that they loathe. And you keep doing that over and ov34, and there will be a point, at some time, where you go … Continue reading Think about marketing the way a singer thinks about a show

Copywriting Library

How Your Horoscope Can Bring You Wealth, Love, Success And Happiness

Chris Labs

Did you know your horoscope could mean the difference between happiness or sorrow; between success or failure? Picture a long room with doors at each end. In this room, there is money, attractive persons of the opposite sex, books that tell you the secret of happiness and many other valuable articles. But, also in this room are bottomless pits, traps, hostile persons and dangerous beasts chained in various places around the room. You must walk through this room, but you may take out of it anything you can. Now, if you had a choice, would you choose to 1) go … Continue reading How Your Horoscope Can Bring You Wealth, Love, Success And Happiness

Copywriting Library

The Amazing Blackjack Secret Of a Las Vegas Mystery Man!

Chris Labs

Now! Revealed For The First Time Ever! The Amazing Blackjack Secret Of a Las Vegas Mystery Man!  Have you ever wondered why there is always so much excitement about winning money playing the casino game of blackjack? Well, I’m going to tell you why. In fact, I’m going to tell you some things about this amazing gambling game that you’ve probably never heard before. Things that could possibly win you a lot of money. And some things that just might stop you from ever gambling again. So, please read these words carefully. Every word is true and it has taken … Continue reading The Amazing Blackjack Secret Of a Las Vegas Mystery Man!