Category: Learnings
Do not fight if you are not in danger
-48 laws of power Continue reading Do not fight if you are not in danger
Always say less than necessary
-48 laws of power Continue reading Always say less than necessary
A person who has something to prove will move mountains for you
ONE great decision saves you 1 million future ones.
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Advertising is salesmanship. The difference is only in degree. A salesman’s mistake may cost little, the advertising one may cost 1000x that much. -Scientific Advertising, P.9 Continue reading The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
The importance of being unimportant
Customers always want lower prices. But when it comes to demanding lower prices, customers will focus first and hardest on their biggest categories of spending. Being a relatively unimportant part of your customers’ total cost structure won’t eliminate all price pressure, but it will go a long way toward making you less visible when your customers turn their attention to reducing expenses. Continue reading The importance of being unimportant
Bible on Advertising by Craig Clemens
10 Things we’ve learned at Golden Hippo after spending over $1B (of our own money) on online media: “They must see your ad 7 times before they buy” is the biggest line of B.S. in advertising history No matter how long you’ve been doing this, what you think will work is often wrong Great ad ideas can come from anyone – and often do. Some of our best ad ideas have come from people in totally different departments Pushing something hard because it’s what you “want” to work (for branding purposes or whatever), never works Nothing will cost you more … Continue reading Bible on Advertising by Craig Clemens
Prioritize
When everything is important nothing is. Two things can be important but they can’t be both the most important. Continue reading Prioritize
Interested in seeing startup numbers?
openstartuplist.com to find public data about startups Continue reading Interested in seeing startup numbers?
Roadmap to Billions 