Until you work as hard as those you admire, don’t explain away their success as luck.

Genes can’t make you successful if you’re not doing the work. Yes, it’s possible that the ripped trainer at the gym has better genes, but if you haven’t put in the same reps, it’s impossible to say if you have been dealt a better or worse genetic hand. -Atomic Habits, p.227 Continue reading Until you work as hard as those you admire, don’t explain away their success as luck.

Photographs with an element of “story appeal” were far above average in attracting attention.

I started using an eye-patch on the model for the ad. The kind of photographs which work hardest are those which arouse the reader’s curiosity. He glances at the photograph and says to himself, ‘What goes on here?’ Then he reads your copy to find out. – -Ogilvy on Avertising, p.76 Continue reading Photographs with an element of “story appeal” were far above average in attracting attention.

You’re stuck? Be a Master, not a dabbler

There’s three types of people when something gets hard or stop growing: The Stresser-achiever They grind through everything. They are stressed the whole time. Eventually they burn out. (👋consultants 👋bankers) 2. The Dabbler This used to be me. Work hard. Have fun. Love making rapid progress. Progress stops. Motivation drops. Fuck this. I’m going to go do THAT instead. 3. The Master The master knows how progress actually happens. When a master hits a plateau: She does not panic like the stressor-achiever. She does not quit like the dabbler She simply says “ah…a plateau….to be expected.” She greets plateaus like an old friend. Part & … Continue reading You’re stuck? Be a Master, not a dabbler