Focus on growth, growth alone

We usually advise startups to pick a growth rate they think they can hit, and then just try to hit it every week. The key word here is “just.” If they decide to grow at 7% a week and they hit that number, they’re successful for that week. There’s nothing more they need to do. But if they don’t hit it, they’ve failed in the only thing that mattered, and should be correspondingly alarmed. Programmers will recognize what we’re doing here. We’re turning starting a startup into an optimization problem. And anyone who has tried optimizing code knows how wonderfully … Continue reading Focus on growth, growth alone

Your product can’t be a little better, it has to be miles better.

If you are to fight in a new market, an emerging market, then you can afford to have a mediocre or an average product. But if you fight in an existing market. Where there is a trusted brand. Then your product must be significantly better in order for you to get a market share. The customer will think: “is this so much better that I will go and switch brands?” -Elon Musk Continue reading Your product can’t be a little better, it has to be miles better.