Category: Favorite

Copywriting, Favorite

The best way to write is as if you were a fan reporter

Chris Labs

This is the utopian thing that could happen for anybody who’s selling something. Let’s say that there is a reporter for the New York Times, the Los Angeles Times, the Wall Street Journal, your local newspaper. And for some reason, he comes out to your place to do a story. He asks you all kinds of questions about you, and he asks you all kinds of questions about your business. And then, he falls in love with you and he falls in love with your business, and he returns to the paper and he sits down at his word processor … Continue reading The best way to write is as if you were a fan reporter

Favorite, Learnings

Pick up the gold coins, time is limited.

Chris Labs

Let’s say that there’s gold coins in one area and silver coins in another, and copper in another, lead in another. Some people say, “Let’s just run around in a frenzy, picking up coins.” And I’ll say, “No, let’s stay here and pick up the gold coins until there’s no more gold. Then let’s go after the silver.” There’s only 24 hours in a day. And if it takes the same amount of effort to pick up the gold one as it does the lead one, pick up the gold ones. Gary Halbert, Gary Halbert: XXX, p.70 Continue reading Pick up the gold coins, time is limited.

Favorite, Learnings

How to react to someone making a mistake…

Chris Labs

Bob Hoover, a famous test pilot and frequent performer at air shows, was returning to his home in Los Angeles from an air show in San Diego. As described in the magazine Flight Operations, at three hundred feet in the air, both engines sunddely stopped. By deft maneuvering he managed to land the plane, but it was badly damaged although nobody was hurt. Hoover’s first act after the emergency landing was to inspect the airplane’s fuel. Just as he suspected, the Word War II propeller plane he had been flying had been fueled with jet fuel rather than gasoline. You … Continue reading How to react to someone making a mistake…

Favorite, Happiness

To be a great leader, to have a magnetic field around you, do this:

Chris Labs

What’s the most intoxicating, desirable thing when you meet somebody? A sense of peace Someone who’s truly happy. They are truly happy at rest, when nothing is going on. You just want to be around that person and be like that person. Ex: Shaan’s trainer trained them for 7 hours in a row. He was exhausted after training everyone but even after that HUGE effort. He was packing his stuff and whistling with a big smile on his face. “It’s party time”, he said. You know how I am at the end of a work day? When I feel like … Continue reading To be a great leader, to have a magnetic field around you, do this:

Favorite, Learnings

Parkinson’s Law: Money Management

Chris Labs

How much toothpaste do you use when you have a brand-new tube of toothpaste? A big ol’ glop of it, right? But when you open that cabinet drawer and find a nearly empty tube… my oh my, how the game changes. It starts off with an insane amount of squeezing, twisting, and turning. […] With a precarious balance of biting, one hand squeezing and tube twisting, while your other hand somehow tries to get the brush bristles to scoop out toothpaste, you have a victory. Isn’t it funny how much we change based upon what is available? Here is what … Continue reading Parkinson’s Law: Money Management