Category: Copywriting

Copywriting

Mention any major point at least 3 times in a letter

Chris Labs

The basic mistake most people make is you don’t even say, “Save time.” Most ads just say,”You can do it very quickly,” or something. They don’t make the point. Make the point, and make it as many times as you need to make it. You may have 4 or 5 different bullet points in there, all saying essentially that you save time, but in maybe different ways. Don’t be afraid of saying the same thing. Most people need to be told things 3 times before it gets through to them. Like you tell them it’s free. You say, “By the … Continue reading Mention any major point at least 3 times in a letter

Copywriting

Give them something that helps them flesh out the fantasy. People aren’t as visual as we think

Chris Labs

Rather than saying you’ll save time and leave it to them to imagine what saving time means to them, say, “So instead of spending an hour changing the oil in your car, you’ll spend 10 minutes. You can use the rest of that time to take your kids out to a movie. Or you can spend the time with your family or spend the time practicing your golf swing,” or something like that. Bring it home to them. Sam Fishbine, Gary Halbert: XXX, p.14 Continue reading Give them something that helps them flesh out the fantasy. People aren’t as visual as we think

Copywriting

We have a need to feel a little special, and respected

Chris Labs

That’s why I always try to make the person feel a little special. I always try to slip in, “You’re going to get a better deal than anyone else.” […] Most people feel like they don’t get enough respect in their lives. I think anybody listening to to this tape, you guys all have little tiny slights that happened to you in childhood or high school. Sam Fishbine, Gary Halbert: XXX, p.13 Continue reading We have a need to feel a little special, and respected

Copywriting

2 reasons why a man buys anything. There’s the reason he’ll give you and there’s the real reason

Chris Labs

Often, they’re not the same at all. The classic one is the Corvette. A classic Corvette buyer will quote you all kinds of stats about the car, how it’s one of the original cars, the classic car, goes fast, has all of this engine power, has a lot of stuff. He’s well aware of its ability to turn heads and stuff. But he’s still filling a need inside. Nobody spends $90,000 on a car without fulfilling some deep inner need. Don’t scoff at those needs. Mark Twain, Sam Fishbine, Gary Halbert: XXX, p.13 Continue reading 2 reasons why a man buys anything. There’s the reason he’ll give you and there’s the real reason

Copywriting Library

How Your Horoscope Can Bring You Wealth, Love, Success And Happiness

Chris Labs

Did you know your horoscope could mean the difference between happiness or sorrow; between success or failure? Picture a long room with doors at each end. In this room, there is money, attractive persons of the opposite sex, books that tell you the secret of happiness and many other valuable articles. But, also in this room are bottomless pits, traps, hostile persons and dangerous beasts chained in various places around the room. You must walk through this room, but you may take out of it anything you can. Now, if you had a choice, would you choose to 1) go … Continue reading How Your Horoscope Can Bring You Wealth, Love, Success And Happiness

Copywriting Library

The Amazing Blackjack Secret Of a Las Vegas Mystery Man!

Chris Labs

Now! Revealed For The First Time Ever! The Amazing Blackjack Secret Of a Las Vegas Mystery Man!  Have you ever wondered why there is always so much excitement about winning money playing the casino game of blackjack? Well, I’m going to tell you why. In fact, I’m going to tell you some things about this amazing gambling game that you’ve probably never heard before. Things that could possibly win you a lot of money. And some things that just might stop you from ever gambling again. So, please read these words carefully. Every word is true and it has taken … Continue reading The Amazing Blackjack Secret Of a Las Vegas Mystery Man!

Copywriting Library

**Famous dollar letter for hospital donations

Chris Labs

Dear Mr. Jones: Here’s a dollar. Yes, it’s a REAL dollar – nice and clean and new. Keep it if you want to, after you’ve read this letter – but I don’t believe you will, then. Here’s what it’s all about: I’ve made an investment of a thousand dollars in human nature – human kindness. I’ve mailed a thousand dollars – in a thousand letters to a thousand people picked at random. I have done this because I believe that everyone is really kind, way down inside – that no one is REALLY heartless and that the only reason why … Continue reading **Famous dollar letter for hospital donations

Copywriting

Make sure the reader doesn’t notice your style of writing…

Chris Labs

Interested in writing in bold, in CAPS or in italic ? Think twice. If the reader noticed your way of writing, you did a bad job. And, did you notice up there that when I mentioned my bandanna, I said “it’s the blueone” in parenthesis? Did you wonder why I wrote it like that? I bet you didn’t. I hope not.I hope not because if you did notice, then you were noticing my writing style instead ofmy message. -The Boron Letters, Chapter 23 Continue reading Make sure the reader doesn’t notice your style of writing…

Copywriting Library

Darling, I’m having the most extraordinary experience…

Chris Labs

I’m head over heels in DOVE! No, darling – DOVE. D- like in delicious. I told you, sweet. I’m in the tub. Taking a bath. A DOVE bath – my very first.  And what a positively gorgeous time I’m having! It’s just as if I’d never really bathed before! No, dear! It isn’t a soap. Soap was never like this! So wickedly creamy. That man on TV said that DOVE is one-quarter cleansing cream- that it creams my skin while I bathe – and now I really believe him. Why, DOVE even smells creamy. Such a lovely, lush, expensive smell!  … Continue reading Darling, I’m having the most extraordinary experience…