Category: Copywriting

Copywriting Library

Believe it or not, I was at the Museum of Natural Art

Chris Labs

He was a guy who’s an older guy, had a white beard. We were walking through we started talking, and we ended up having a cup of coffee. And the guy was relatively affluent. He drove away in his Rolls Royce. The second time I saw him, we got to talking and I said,”What do you do?” He said, “Well, I’m retired.” He said, “I used to be in the carpet cleaning business.” I said, “You were in a carpet cleaning business and you own a Rolls Royce?!” And he says, “Yeah.” “How the hell did you do that? I’m … Continue reading Believe it or not, I was at the Museum of Natural Art

Copywriting Library

I was in Bulgaria and I was shopping…

Chris Labs

I was in Bulgaria and I was shopping, and I went off the main drag, and this little store, it was hard to even tell it was open because the room was dimly lit. I went in there, and I was traveling with a girlfriend. Our relationship’s history now. But I remember she was always looking for ways to look younger. She was 45 years old, and we were talking to this woman in there. And she was astonishing. She was like a teenager. We got talking to her. We couldn’t believe she was 59. My girlfriend said,”How?” And she … Continue reading I was in Bulgaria and I was shopping…

Copywriting, Favorite

The best way to write is as if you were a fan reporter

Chris Labs

This is the utopian thing that could happen for anybody who’s selling something. Let’s say that there is a reporter for the New York Times, the Los Angeles Times, the Wall Street Journal, your local newspaper. And for some reason, he comes out to your place to do a story. He asks you all kinds of questions about you, and he asks you all kinds of questions about your business. And then, he falls in love with you and he falls in love with your business, and he returns to the paper and he sits down at his word processor … Continue reading The best way to write is as if you were a fan reporter

Copywriting

Give an incredible guarantee paired with condition of proof of everything they do

Chris Labs

99.9% of them will not. So, you virtually eliminate your returns overnight. They go down to almost zero under those circumstances. They have to give you proof of everything they try to do. And if they did try everything you tell them to do, they’re going to be successful and they won’t want their money back. Sam Fishbine, Gary Halbert: XXX, p.107 Continue reading Give an incredible guarantee paired with condition of proof of everything they do

Copywriting

Think about marketing the way a singer thinks about a show

Chris Labs

Let’s suppose that you played the guitar and you sing, and you get the chance to work in a bar. So, you do 10 songs and the public loves one of them, they’re indifferent to 5 of them, and they hate 4 of them. Your audience. So, the next time, you drop one of the 4 and you keep replacing it. So now you’ve got 2 that they love, 4 that they can tolerate, and only 4 that they loathe. And you keep doing that over and ov34, and there will be a point, at some time, where you go … Continue reading Think about marketing the way a singer thinks about a show

Copywriting

Subheads are either the continuation of a sentence, or it’s a sentence…

Chris Labs

A lot of people use subheads as sort of titles. For me, subheads are either the continuation of a sentence, and that’s where you get the ellipses. It says right here, “In fact… the only way you can get this tape now…”, subhead, “is to let Chris send it to you free.” Sam Fishbine, Gary Halbert: XXX, p.16 Continue reading Subheads are either the continuation of a sentence, or it’s a sentence…