Category: Copywriting Library

Copywriting Library

How Your Horoscope Can Bring You Wealth, Love, Success And Happiness

Chris Labs

Did you know your horoscope could mean the difference between happiness or sorrow; between success or failure? Picture a long room with doors at each end. In this room, there is money, attractive persons of the opposite sex, books that tell you the secret of happiness and many other valuable articles. But, also in this room are bottomless pits, traps, hostile persons and dangerous beasts chained in various places around the room. You must walk through this room, but you may take out of it anything you can. Now, if you had a choice, would you choose to 1) go … Continue reading How Your Horoscope Can Bring You Wealth, Love, Success And Happiness

Copywriting Library

The Amazing Blackjack Secret Of a Las Vegas Mystery Man!

Chris Labs

Now! Revealed For The First Time Ever! The Amazing Blackjack Secret Of a Las Vegas Mystery Man!  Have you ever wondered why there is always so much excitement about winning money playing the casino game of blackjack? Well, I’m going to tell you why. In fact, I’m going to tell you some things about this amazing gambling game that you’ve probably never heard before. Things that could possibly win you a lot of money. And some things that just might stop you from ever gambling again. So, please read these words carefully. Every word is true and it has taken … Continue reading The Amazing Blackjack Secret Of a Las Vegas Mystery Man!

Copywriting Library

**Famous dollar letter for hospital donations

Chris Labs

Dear Mr. Jones: Here’s a dollar. Yes, it’s a REAL dollar – nice and clean and new. Keep it if you want to, after you’ve read this letter – but I don’t believe you will, then. Here’s what it’s all about: I’ve made an investment of a thousand dollars in human nature – human kindness. I’ve mailed a thousand dollars – in a thousand letters to a thousand people picked at random. I have done this because I believe that everyone is really kind, way down inside – that no one is REALLY heartless and that the only reason why … Continue reading **Famous dollar letter for hospital donations

Copywriting Library

Darling, I’m having the most extraordinary experience…

Chris Labs

I’m head over heels in DOVE! No, darling – DOVE. D- like in delicious. I told you, sweet. I’m in the tub. Taking a bath. A DOVE bath – my very first.  And what a positively gorgeous time I’m having! It’s just as if I’d never really bathed before! No, dear! It isn’t a soap. Soap was never like this! So wickedly creamy. That man on TV said that DOVE is one-quarter cleansing cream- that it creams my skin while I bathe – and now I really believe him. Why, DOVE even smells creamy. Such a lovely, lush, expensive smell!  … Continue reading Darling, I’m having the most extraordinary experience…

Copywriting Library

The Amazing “Face-Lift-In-A-Jar”

Chris Labs

NOW AT LAST, YOU CAN GET IT TOO! The Amazing “Face-Lift-In-A-Jar” Used by Hollywood Stars Who Lose Their Jobs If They Don’t Look Their Best! Have you seen Tova Borgnine lately? She really looks great! In fact, according to her husband Ernest, Tova now has the skin of a teenager! And what about Ernie himself? His friends are all saying he looks younger now than he did 10 years ago. Actually, he looks so good many of his co-stars have accused him of having a face-lift. But Ernie hasn’t had a face-lift and neither has his wife Tova. Both of … Continue reading The Amazing “Face-Lift-In-A-Jar”

Copywriting Library

Get hired for your services as an hotel consultant

Chris Labs

Where: Through a cold sales email Mr. Chalmers, I want to show your East Brunswick Hampton inn how to generate an extra $4,000,000/year off your 230 room hotel. I have: Been director at 4 different hotel chains in my 20 year career. Property GM to Corporate Director of Revenue Generated over 162,000 incremental room nights and $4 million in new revenue. If you want to hear my idea for your hotel, I’d love to speak with you. Respond to this email, and I’ll send you a PDF doc of how to improve your hotel. Sincerely, David – 713.301.1546 -Neville Medhora, … Continue reading Get hired for your services as an hotel consultant

Copywriting Library

Welcome newsletter subscribers and get them to sign up for paid services

Chris Labs

Where: In the welcome email Subject: Here’s how to close a sale with Stem. Attention: You did it. But here’s WHY you registered for Stem… maybe you can relate to this situation (what situation? -> slippery slope) I was shooting an email to a prospective client. I barely know this guy. I’m not even sure if he’s married or has kids. (does he? -> slippery slope) Interest: I needed some way to get a “hahahaaa!” out of him because he gets a bazillion emails a day from guys just like me… and I really need to grab this guy’s attention. … Continue reading Welcome newsletter subscribers and get them to sign up for paid services

Copywriting Library

Sell wrinkle free shirt to someone on the cusp of buying

Chris Labs

Where: On a wrinkle free shirt website, on product page Attention: You woke up at 6am. You shaved, you showered, you ironed that brand new shirt of yours. You get in the car… 30 minutes later arrive at work. BUT OH NO. Your shirt is all crinkled up! You look a bit like a slob, and you absolutely HATE having a wrinkled shirt (which makes it look like you just woke up and don’t care)… Interest: Thankfully that was just a dream. You were smart enough to wear an Eddie Bauer shirt with our Wrink-Free Technology. The fibers in these … Continue reading Sell wrinkle free shirt to someone on the cusp of buying