Learnings

Make Relationship Deposits

Chris Labs

Too many people try to make withdrawals from bank accounts they’ve never made deposits in. Just like a real bank account, that’s not how relationships work. Withdrawing from an empty bank account puts you in debt. The same is true with relationships; a relationship must have an equal flow of currency between two accounts, if not a positive balance in your favor. But how do you get there? Well, you have to start making deposits. You get there by giving. I’ve said this before, you always want to go for the give instead of the ask. If you go for … Continue reading Make Relationship Deposits

Learnings

Marketing like everything else, is building a committed relationship. But most people see it more like a one-night stand.

Chris Labs

Smart entrepreneurs put their money into customer acquisition and building a long-term relationship with them. If a customer stays happy, they will continue to pay you money over a long time. This type of thinking doesn’t make sense if you only sell yoga mats, or one product of any kind. If you spend $30 to sell a $30 yoga mat, you’re not going to make much money. But if you have yoga blocks, towels, mats, teas, clothes, and meditation cushions, then you will happily spend $30 to acquire a $30 customer – because they eventually come back and buy more. … Continue reading Marketing like everything else, is building a committed relationship. But most people see it more like a one-night stand.

Learnings

The Kickstarter algorithm prefers number of pledges over total amount pledged

Chris Labs

So, for instance, if you have ten pledges of $500, and someone else has a thousand pledges of $5, you’ve raised the same amount of money, but the other company will have gotten far more attention. We used this to our advantage. We had a one-dollar reward level on our project, and it skyrocketed us onto the platform. -Cathryn from BestSelf Co. -Ryan Daniel Moran, 12 Months to $1 Million, p.111 Continue reading The Kickstarter algorithm prefers number of pledges over total amount pledged

Learnings

In business, you win by going all in on your customers.

Chris Labs

In business, you win by going all in on your customers. If you focus on trying to “beat the winner”, the best you can hope for is getting caught up in a price war, which is a race to the bottom. Play your game, let competitors play theirs, and trust the system will take care of itself. In fact, if you’re correctly executing this process, you won’t even be thinking about the competition. You’ll be too busy talking directly to your customers, making sure you have a damn good product, and making sure they have a damn good experience. -Ryan … Continue reading In business, you win by going all in on your customers.

Learnings

When the chaos starts to get to you, take peace in the fact that your goal is incredibly simple…

Chris Labs

Your only job during this period (The Grind) is to take a sale. That’s it. You will feel tempted to make it complicated, to follow a slew of different people’s advice, or to create complex sales systems. Don’t. Again, you just have one job: take a sale. -Ryan Daniel Moran, 12 Months to $1 Million, p.79 Continue reading When the chaos starts to get to you, take peace in the fact that your goal is incredibly simple…

Copywriting Library

Goal: Convince someone it’s worth it to live.

Chris Labs

S1. Life sucks right? Not really, here’s some easy changes… S2. A few simple steps you can take to make your life better. S3. How to reverse a shitty life S4. Make a crappy life, into a great life A. Sometimes life seems completely, and utterly, overwhelming. When everything sucks in your life, sometimes death seems better. Obviously if certain things in your life were better, you’d WANT to live. Right? If so, then let’s do something about changing your life around. I. Let’s break down your life into three areas: -Health: Your general state of health.-Wealth: Your money situation.-Love: … Continue reading Goal: Convince someone it’s worth it to live.

Copywriting Library

Goal: Convince Jason to buy a helicopter

Chris Labs

S1. Every CEO has a helicopter, why don’t you? S2. Hate traffic on I-35 in the morning? Drive OVER it S3. How to save 300 hours per year of frustration S4. Own an helicopter and: Make more, drive less, be happier A: Hey Jason,You know how that drive from your apartment to the office is SO brutal that you end up cursing at everyone who cuts in front of you? Well, if you had an helicopter, that wouldn’t even be an issue! I: With a helicopter, you would: …get to work in only 20% of the time. …have no more … Continue reading Goal: Convince Jason to buy a helicopter

Copywriting Library

Every amateur tennis player has the exact same problem with their tennis swing:

Chris Labs

Every amateur tennis player has the exact same problem with their tennis swing: They don’t bend their elbow at the proper angle for their height. Sounds really simple, but we see it every day… chances are you bend your elbow incorrectly also, and we’re going to show you how to hit the ball harder simply by changing the bend of your elbow. This little body-hack will let you: Hit the ball harder, without swinging harder. Hit the “sweet spot” of the ball with each swing. Increase the speed of your serve by 20%. All these improvements come from simply bending … Continue reading Every amateur tennis player has the exact same problem with their tennis swing:

Copywriting, Copywriting Library

Cold Email: Here’s the Best Cold Email You’ll Ever Write

Chris Labs

Neville Medhora explains how this cold email template will make you the Don Draper of email. “Oh, you thought design was more important than copy? And let me guess… you must also stink at cold emailing.” Don Draper is dark, moody, and mysterious in all the right ways. He’s a creative genius who lounges on his office couch, sipping scotch while crafting the perfect slogan to capture the minds of America. All day he sits around, writing the perfect copy and then convinces his clients to spend wads of cash on it. And next thing you know, BOOM – millions … Continue reading Cold Email: Here’s the Best Cold Email You’ll Ever Write