Advertising is salesmanship. The difference is only in degree. A salesman’s mistake may cost little, the advertising one may cost 1000x that much. -Scientific Advertising, P.9 Continue reading The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Customers always want lower prices. But when it comes to demanding lower prices, customers will focus first and hardest on their biggest categories of spending. Being a relatively unimportant part of your customers’ total cost structure won’t eliminate all price pressure, but it will go a long way toward making you less visible when your customers turn their attention to reducing expenses. Continue reading The importance of being unimportant
E.g. if selling a dating advice product to men, saying “Have you ever been at a bar and met a hot blonde, got her number, she was so into you… then she didn’t call back?” Well, if your prospect is into brunettes & meets women on Tinder & only talks via text message, you just lost them. Instead: “Have you ever met a girl and it seemed like things were going GREAT… but then she stopped responding… and you couldn’t figure out why?” Any hetero man can fill in the blanks there, and make your statement their own. -Craig Clemens Continue reading MISTAKE : Describe something too specific
Familiar copy with short sentences and common words sell most. Want the same? Go to http://hemingwayapp.com/ Continue reading Gary Halbert wrote copy for 4 graders
10 Things we’ve learned at Golden Hippo after spending over $1B (of our own money) on online media: “They must see your ad 7 times before they buy” is the biggest line of B.S. in advertising history No matter how long you’ve been doing this, what you think will work is often wrong Great ad ideas can come from anyone – and often do. Some of our best ad ideas have come from people in totally different departments Pushing something hard because it’s what you “want” to work (for branding purposes or whatever), never works Nothing will cost you more … Continue reading Bible on Advertising by Craig Clemens
When you have too many options, you become responsible for what happens to you. The Paradox of choice Continue reading Feeling responsible of a failure
When everything is important nothing is. Two things can be important but they can’t be both the most important. Continue reading Prioritize
openstartuplist.com to find public data about startups Continue reading Interested in seeing startup numbers?
On almost every occasion someone tells you they’re burning out, they’re doing something that is largely motivated by external rewards (money, followers, status). To avoid this, do the things that you would do if you had all those external rewards. Continue reading About to burn-out/lacking motivation?
Roadmap to Billions 