Favorite, Happiness

To be a great leader, to have a magnetic field around you, do this:

Chris Labs

What’s the most intoxicating, desirable thing when you meet somebody? A sense of peace Someone who’s truly happy. They are truly happy at rest, when nothing is going on. You just want to be around that person and be like that person. Ex: Shaan’s trainer trained them for 7 hours in a row. He was exhausted after training everyone but even after that HUGE effort. He was packing his stuff and whistling with a big smile on his face. “It’s party time”, he said. You know how I am at the end of a work day? When I feel like … Continue reading To be a great leader, to have a magnetic field around you, do this:

Hiring

When you bring someone new on the team

Chris Labs

Do a dream exercise with them. Go to a conference room and ask the following: “Who are you” “Who are you trying to be by the time you’re done here” This job is like getting into a car. It’s going on a roadtrip. You’re gonna a bunch of other people in the car with you, we’re cool, it’s gonna be a fun hang, the music is good, the vibe is nice. Ok we’re trying to get to some destination, and your job is not to be focused on the car, making the car as great as it can be. Recognize … Continue reading When you bring someone new on the team

Copywriting Library

Get hired for your services as an hotel consultant

Chris Labs

Where: Through a cold sales email Mr. Chalmers, I want to show your East Brunswick Hampton inn how to generate an extra $4,000,000/year off your 230 room hotel. I have: Been director at 4 different hotel chains in my 20 year career. Property GM to Corporate Director of Revenue Generated over 162,000 incremental room nights and $4 million in new revenue. If you want to hear my idea for your hotel, I’d love to speak with you. Respond to this email, and I’ll send you a PDF doc of how to improve your hotel. Sincerely, David – 713.301.1546 -Neville Medhora, … Continue reading Get hired for your services as an hotel consultant

Copywriting Library

Welcome newsletter subscribers and get them to sign up for paid services

Chris Labs

Where: In the welcome email Subject: Here’s how to close a sale with Stem. Attention: You did it. But here’s WHY you registered for Stem… maybe you can relate to this situation (what situation? -> slippery slope) I was shooting an email to a prospective client. I barely know this guy. I’m not even sure if he’s married or has kids. (does he? -> slippery slope) Interest: I needed some way to get a “hahahaaa!” out of him because he gets a bazillion emails a day from guys just like me… and I really need to grab this guy’s attention. … Continue reading Welcome newsletter subscribers and get them to sign up for paid services

Copywriting Library

Sell wrinkle free shirt to someone on the cusp of buying

Chris Labs

Where: On a wrinkle free shirt website, on product page Attention: You woke up at 6am. You shaved, you showered, you ironed that brand new shirt of yours. You get in the car… 30 minutes later arrive at work. BUT OH NO. Your shirt is all crinkled up! You look a bit like a slob, and you absolutely HATE having a wrinkled shirt (which makes it look like you just woke up and don’t care)… Interest: Thankfully that was just a dream. You were smart enough to wear an Eddie Bauer shirt with our Wrink-Free Technology. The fibers in these … Continue reading Sell wrinkle free shirt to someone on the cusp of buying

Habits, Happiness

It seems unfair that your habit doesn’t deliver the results expected? Don’t worry, it’s just because your brain is lagging

Chris Labs

You see, most animals live in an immediate-return environment. As an animal, most of your decisions have an immediate impact. You are always thinking about what to eat or where to sleep or how to avoid a predator. You are constantly focused on the present or very near future. Now switch back to your human self. In modern society, many of the choices you make today will not benefit you immediately. If you do a good job at work, you’ll get a paycheck in a few weeks. You live in what scientists call a delayed-return environment because you can work … Continue reading It seems unfair that your habit doesn’t deliver the results expected? Don’t worry, it’s just because your brain is lagging

Habits

Every new habit should take less than Two minutes

Chris Labs

Master the habit of showing up When you dream about making a change, excitement inevitably takes over and you end up trying to do too much too soon. You’ll find that nearly any habit can be scaled down into a two-minute version: “Read before bed each night” becomes “Read one page.” “Do thirty minutes of yoga” becomes “Take out my yoga mat.” “Study for class” becomes “Open my notes.” Once you’ve started doing the right thing, it is much easier to continue doing it. A new habit should not feel like a challenge. The actions that follow can be challenging, … Continue reading Every new habit should take less than Two minutes

Habits

Create an environment where doing the right thing is as easy as possible.

Chris Labs

[…] finding ways to reduce the friction associated with our good habits and increase the friction associated with our bad ones. There are many ways to prime your environment so it’s ready for immediate use. Want to draw more? Put your pencils, pens, notebooks, and drawing tools on top of your desk, within easy reach. Want to exercise? Set out your workout clothes, shoes, gym bag, and water bottle ahead of time. -Atomic Habits, p.155 Continue reading Create an environment where doing the right thing is as easy as possible.

Habits

How long does it take to build a new habit?

Chris Labs

There is nothing magical about time passing with regard to habit formation. It doesn’t matter if it’s been twenty-one days or thirty days or three hundred days. You could do something twice in thirty days, or two hundred times. It’s the frequency that makes the difference. Your current habits have been internalized over the course of hundreds, if not thousands, of repetitions. New habits require the same level of frequency. -Atomic Habits, p.146 Continue reading How long does it take to build a new habit?