Learnings

Launch a succesful kickstarter

Chris Labs

You need a great video.The most important element is that the video communicates a specific emotion. Sophie’s video was recorded on her iPhone, but it was purpose-driven and rooted in emotion. At the very least, you need a video that explains what you’re doing, why, and where you’re going next. You need a list of at least ten ideal customers in your network (friends, co-workers, etc.) who are excited about what you’re doing. Ask them to share your Kickstarter with their networks, which means their friends, their church groups, their fans, and especially their social media followers. This will be … Continue reading Launch a succesful kickstarter

Learnings

When pitching to an investor, do not ask them for money, ask for advice

Chris Labs

Tell the investor you’ve been pursuing an opportunity, and explain the momentum that you have. Tell them that you’ve run into funding challenges. Tell them that you want to place larger inventory orders to serve your growing audience. Then tell them how much money you think you need. Finally, ask them, “How would you fund the growth of this business if you were me?” Asking for money puts people on the defensive. Asking for advice opens them up. Watch how fast money shows up. -Ryan Daniel Moran, 12 Months to $1 Million, p.67 Continue reading When pitching to an investor, do not ask them for money, ask for advice

Learnings

What are you actually selling? And who’s your customer?

Chris Labs

It’s crucial to determine rightfully what’s the market you’re in and who’s the customer. E.g. James had launched blue-blocking glasses and it was a great success. Then the time came to launch more products. Well, James had bought into the belief that he was selling glasses, not helping people with sleep problems. He had focused on the product, not the person. He needed to discover that he was a sleep company, not a glasses company. -Ryan Daniel Moran, 12 Months to $1 Million, p.34 Continue reading What are you actually selling? And who’s your customer?

Copywriting Library

Amazing New Formula From Beverly Hills Lets You Look Years Younger

Chris Labs

WOULDN’T YOU LIKE TO LOOK AS YOUNG AS YOU FEEL? Tova Borgnine’s amazing formula isn’t just for Hollywood stars like Debbie Reynolds, Connie Stevens and Brenda Vaccaro. Now people all over are talking about what Tova’s products has done for them. “Absolutely terrific. I feel as though I’ve had a face lift after each use.” -Jan A. Gilgandra, NSW Australia “After a few weeks people are really seeing the change in my complexion. My husband was the first to notice and I was thrilled … Everything you say about your products is true, every word.” -Joyce J.Mineola, NY “I turned … Continue reading Amazing New Formula From Beverly Hills Lets You Look Years Younger

Copywriting Library

Don’t Be Tamed

Chris Labs

Tom Watson, the chairman of IBM, use to read the following story to his employees each year. Read it in full. I promise you’ll feel refreshed, energized and ready to kick today’s ass. The Wild Goose There was once a wild goose and in the fall, around the time for migration, it became aware of a group of tame geese on a farm and stopped by to learn what they were all about. After landing, the wild goose became enamoured with the lifestyle of the tame geese and thought it’d be a shame to fly away from them. Free food, … Continue reading Don’t Be Tamed

Copywriting Library

Coat of arms

Chris Labs

Dear Mr. Macdonald, Did you know that your family name was recorded with a coat-of-arms in ancient heraldic archives more than seven centuries ago? My husband and I discovered this while doing some research for some friends of ours who have the same last name you do. We’ve had an artist recreate the coat-of-arms exactly as described in the ancient records. This drawing, along with other information about the name, has been printed up into an attractive one-page report. The bottom half of the report tells the story of the very old and distinguished family name of Macdonald. It tells … Continue reading Coat of arms

Copywriting Library

How to get what the U.S. Government OWES YOU!

Chris Labs

320 almost secret ways to get something back for your tax dollars right away! Dear Taxpayer: What do you get? The “poor” get federal housing, food stamps, and other welfare benefits. The rich get oil depletion allowances, lower interest rate loans, and expense accounts. What do you get? The answer to that one is easy. YOU GET TO PAY TAXES! Isn’t that nice? It is a bit depressing, isn’t it? To work so hard for your money and then each year give Uncle Sam a bigger and bigger share of it.What can you do about it?Well, you could always cheat. … Continue reading How to get what the U.S. Government OWES YOU!